MISCONCEPTIONS ABOUT PR IN T&T: PR DEPARTMENTS CAN HANDLE EVERYTHING AND THE KITCHEN SINK

PR Departments can handle everything and the kitchen sink. This is yet another misconception about public relations here in T&T.

​Popular thinking within some organisations seems to be, if you don’t know where the responsibility falls, it’s probably PR’s responsibility. There are many reasons for this, but perhaps one of the main reasons is PR pros cover crisis communications and manage an organisation’s image inside and outside its walls; therefore, almost anything can be categorised as influencing image or reputation, thus the responsibility of PR. This perception is a bit flawed as all departments help to create the whole.