In today’s episode, we examine some of the perspectives about public relations here in this part of the Caribbean. This episode is also part of the series “Misconceptions about PR in T&T.” Our special guest is one of the leading pioneers of professional public relations practice in Trinidad and Tobago.
None other than Mr. Ernest Roy Mitchell! Mitchell says nothing surprises him anymore in the public relations field. "The misconceptions no longer surprise me. They have been around for a very long time, and one of the challenges that we face is to try to address those misconceptions," he says.
He goes on to share his take on some of the misconceptions about the profession: "I consider the most critical misconception that we have to deal with right now is the conflict of understanding the difference between corporate communications and public relations. That is the biggest challenge that I feel currently faces the public relations profession at this juncture of its development.
One of the other things is the question of the place of the profession in the corporate governance structure. That is something that is difficult, so far, to settle. And then there's this misconception that public relations is about enhancement of your corporation's image.
Having said those three things, you would therefore appreciate why it is not unusual to find that the roles and responsibilities of practitioners vary all over the place."
Mr. Mitchell is the co-founder of the Public Relations Association of Trinidad & Tobago (PRATT) and served as its first president. He is also the Principal Consultant of the longstanding agency Executive Relationships Management and the author of Public Relations–A 40-Year Journey, which by the way is published by Paria Publishing Company Limited.
Mr. Mitchell is currently, Special Advisor and Coordinator of the National Tripartite Advisory Council for the Government of Trinidad and Tobago and serves as management and communications advisor to the Ministry of Labour.
(This episode was recorded virtually on July 29, 2021).
Welcome to our new podcast Talking PR in Trinidad and Tobago. Our mission is to explore and even decode our unique public relations landscape. We hope to share what we learn with you and discover things anew.