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Talking PR in T&T    

Our brains are wired for thank oous

8/19/2021

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​My toddler, at just 22 months old, sat in his car seat and uttered a cheerful “thank ouuuu.” This was followed by a brief pause and another “thank ouuu.”  

The thing is he was sitting alone in the back seat, so who was he talking to?

I peeked in the rear-view mirror and saw he was holding a piece of paper in his left hand and was about to pass it to his right hand. When he completed the pass successfully, he told himself, “thank ouuu.”

He gave it a few seconds then returned the paper to his left hand and again repeated the expression. I did a small chuckle and hid my delight so as not to distract him from what was clearly a learning experiment.
 
Maybe he’s on to something. Hearing a thank you and being thankful too does seem to cheer people up. Maybe even thanking yourself does that too! In this episode we examine why we should say more thank yous. 
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RADICALLY AUTHENTIC PR—WITH SPECIAL GUEST LEISEL DOUGLAS

8/5/2021

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​Special guest Leisel Douglas, Founder and Chief Communicator of PRos and Comms Ltd., shares with us the importance of being  radically authentic.  
(This interview was virtually recorded in August 5, 2021) 
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PART 2: MISCONCEPTIONS AND PERSPECTIVES ABOUT PR IN T&T—WITH SPECIAL GUEST ERNEST ROY MITCHELL

7/30/2021

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FEATURE!
​We continue where we left off with part two of our discussion with public relations veteran Mr. Ernest Roy Mitchell, the co-founder of the Public Relations Association of Trinidad & Tobago.

Mr. Mitchell is also the Principal Consultant of the longstanding agency Executive Relationships Management and the author of Public Relations–A 40-Year Journey, which by the way is published by Paria Publishing Company Limited. 

He is currently the Special Advisor and Coordinator of the National Tripartite Advisory Council for the Government of Trinidad and Tobago and serves as management and communications advisor to the Ministry of Labour.

(This episode was recorded virtually on July 29, 2021). 
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PART 1: MISCONCEPTIONS AND PERSPECTIVES ABOUT PR IN T&T—WITH SPECIAL GUEST ERNEST ROY MITCHELL

7/29/2021

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FEATURE!
​In today’s episode, we examine some of the perspectives about public relations here in this part of the Caribbean. This episode is also part of the series “Misconceptions about PR in T&T.” Our special guest is one of the leading pioneers of professional public relations practice in Trinidad and Tobago.
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​None other than Mr. Ernest Roy Mitchell! Mitchell says nothing surprises him anymore in the public relations field. "The misconceptions no longer surprise me. They have been around for a very long time, and one of the challenges that we face is to try to address those misconceptions," he says.
He goes on to share his take on some of the misconceptions about the profession: "I consider the most critical misconception that we have to deal with right now is the conflict of understanding the difference between corporate communications and public relations. That is the biggest challenge that I feel currently faces the public relations profession at this juncture of its development.
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One of the other things is the question of the place of the profession in the corporate governance structure. That is something that is difficult, so far, to settle. And then there's this misconception that public relations is about enhancement of your corporation's image.
Having said those three things, you would therefore appreciate why it is not unusual to find that the roles and responsibilities of practitioners vary all over the place." 

Mr. Mitchell is the co-founder of the Public Relations Association of Trinidad & Tobago (PRATT) and served as its first president. He is also the Principal Consultant of the longstanding agency Executive Relationships Management and the author of Public Relations–A 40-Year Journey, which by the way is published by Paria Publishing Company Limited.

Mr. Mitchell is currently, Special Advisor and Coordinator of the National Tripartite Advisory Council for the Government of Trinidad and Tobago and serves as management and communications advisor to the Ministry of Labour.
(This episode was recorded  virtually  on July 29, 2021). 
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MISCONCEPTIONS ABOUT PR IN T&T: PR DEPARTMENTS CAN HANDLE EVERYTHING AND THE KITCHEN SINK

7/20/2021

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PR Departments can handle everything and the kitchen sink. This is yet another misconception about public relations here in T&T.

​Popular thinking within some organisations seems to be, if you don’t know where the responsibility falls, it’s probably PR’s responsibility. There are many reasons for this, but perhaps one of the main reasons is PR pros cover crisis communications and manage an organisation’s image inside and outside its walls; therefore, almost anything can be categorised as influencing image or reputation, thus the responsibility of PR. This perception is a bit flawed as all departments help to create the whole.
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MISCONCEPTIONS ABOUT PR IN T&T: PR IS ALL ABOUT EVENTS

7/17/2021

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Public relations is all about events, events, and more events. When in doubt, throw a sports day or a family day. This is misconception number four in our ongoing series "Misconceptions about PR in T&T." 
In some cases, PR departments spend a considerable amount of time and resources on hosting expected events: sports days, fetes, and celebrations for every single holiday. Now, don’t get me wrong, holidays present great PR opportunities, and at times, some events are so ingrained in an organisation that not hosting them would be a scene, or even a scandal!
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MISCONCEPTIONS ABOUT PR IN T&T: TACTICS IS KING; PR STRATEGY MEH!

7/16/2021

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Today we talk about misbeliefs surrounding public relations strategy in our ongoing series "Misconceptions about PR in T&T."

Tactics are the tangible outputs and activities of public relations: press releases, media conferences, special events, publicity stunts, written materials, social media posts, etc. In some quarters, tactics seem to rule the day, and strategic PR makes some people’s eyes gloss over. However, strategic planning in communications is effective and necessary.

It involves conducting research, defining objectives, developing specific approaches to fulfilling those objectives, implementing the right tactics, being timely, managing required budgets, and evaluating every step of the way. Tactics without strategy is counter productive.

Indeed, a more noble practice of PR involves relationship building and information sharing guided by strategic approaches. 
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MISCONCEPTIONS ABOUT PR IN T&T: PR IS EXPENDABLE

7/13/2021

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Public relations professionals have to prove their value over and over again. Especially since PR departments can be among the first to receive budget cuts or are dismissed altogether during wider economic challenges.

Roy Mitchell, principal consultant of executive relationships management and one of the leading pioneers of professional PR practice in T&T notes, "Given the lack of uniformity in PR practice, a practitioner’s ability to function at the strategic level within an organization will depend on the value that the individual practitioner brings to the organization" (quoted in "The National Perspectives on the Development of Public Relations: Latin American and Caribbean Perspectives on the Development of Public Relations").
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In addition, PR sometimes tackles problems that aren’t easily measured. Utilising the right measurement tools to show how PR has brought about desired outcomes is important. I’m a true believer in working under high ethical and professional standards, such as those encouraged by local and international PR associations. These practices help make value obvious.
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Of course, the value of PR becomes very apparent during a crisis. For instance, ongoing press conferences were provided almost daily by the Ministry of Health to provide information regarding the COVID-19 pandemic. Kudos to those communications teams working consistently behind the scenes. Their roles certainly aren’t expendable.
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MISCONCEPtiONS AboUt PR IN t&T: PR IS MYSTERIOUS

7/13/2021

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People aren’t sure what PR is or whether it really matters, and sometimes, even practitioners struggle to explain just what it is that they do.
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The confusion surrounding the definition of PR isn’t necessarily unique to Trinidad. In fact, as PR pro Robert Wynne writes in his Forbes article "The public relations industry does a terrible job of public relations."
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What you need to know about PR

7/12/2021

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In our very first episode, we share what you need to know about public relations: What is PR? Who practices PR? How does PR work, and what are the tools of PR? 



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    ABOUT

    Welcome to our new podcast Talking PR in Trinidad and Tobago. Our mission is to explore and even decode our unique public relations landscape. We hope to share what we learn with you and discover things anew.

    Other UpComms PR multimedia content:
    Crick Crack Science. 
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